POM Wonderful Presents: The Greatest Movie Ever Sold
Filmfest 2011

Master provocateur Morgan Spurlock returns to a theater near you with tongue-in-cheek perfection as he examines the world of product placement, marketing and advertising by making a film financed entirely by product placement, marketing and advertising. We live in an age where it’s tough even to walk down the street without someone trying to sell you something. It's at the point where practically the entire human experience is brought to us by some corporation. Utilizing cutting-edge tools of comic exploration and total self-exploitation, Spurlock dissects the world of advertising and marketing by using his personal integrity as currency to sell out to the highest bidder. Scathingly funny, subversive, and deceptively smart, THE GREATEST MOVIE EVER SOLD shines the definitive light on our branded future as Spurlock attempts to create the "Iron Man of documentaries," the first ever "docbuster"! He may very well have succeeded.

With: Paul Brennan, Rick Kurnit, Ralph Nader, Morgan Spurlock

tags: Documentary


Director: Morgan Spurlock